Recently I was approached to set up a "film" educational program in Asia,
and I began to contemplate what to call it, eg "The Asian School of ????"
It was clear from the beginning that "film" in the sense of motion picture
film as we all know and love it (!) would not be involved at all except as
an historical footnote: This program would involve digital images and
production methods 100%.
Clearly, then, it was not appropriate to call it a "film school" the way
NYU or USC and the like are labelled. Something new was required.
So my cerebral processes ran through all of the candidate terms: film,
movies, video, digital video and on and on. I rejected "film school" or
"movie school" or "School of Computer Arts" as being either inappropriate
or unnecessarily vague.
Without a doubt, such an institution would deal primarily with "dramatic
storytelling" and it's many variants as it would be exhibited in so-called
"movie theatres" or "Digital Cinemas" or on television and the panoply of
"home-video" formats. All of the initial "imagery" would originate on some
form of digital recording and be ported to the various exhibition formats.
Given, also, the confusion in the public mind that results in calling Beta
tape "film," it seemed appropriate to try to distinguish there, also. Terms
like "movid" or "videofilm" or "tape-0-film" sounded too obscure or just
Soooooooo.... to make a short story long, I came up with the term "Cinevid"
being a combination of "Cinema" (from the Greek "kinema") and Video (from
L. vid (?) ) as a way to acknowledge both motion picture film roots and the
various analog and digital "video" roots of the various forms of production
and public exhibition, viewing, consumption.
It seems to me that we do in fact need a new term that will move into
common speech but which also encompass and acknowledges historical forms
without semantically denying their existence.
What do you folks all think? Do you hate it? Love it? Have alternative ideas?
Comments, obviously are sought and welcomed and I'm getting out my body
armor and crash helmet just for the occasion